SquareHome was created in 2008 by Danish founders Jacob and Rikke Bendtzen. Both living full time in Vietnam from the beginning.

It started with a passion for design and the ambition to create contemporary furniture at competitive prices in Vietnam, and export them to customers around the world.

The organization consists of both Western and Vietnamese people. The combination of local knowledge and understanding of the market, is invaluable to what we do.

We are all based in Vietnam. Being close the factories gives us a good hands on approach and makes us able to follow up on every detail related to the products we ship.


Vietnam has become a major international hub for manufacturing quality furniture at competitive prices.

Our office is located right in the middle of it all. Just 20 minutes from the city center of Saigon.

From here we design and develop our products that are produced in in close collaboration with a few selected partner factories in Vietnam.

In our 1000m2 showroom we present the majority of our products, including all our newest designs within the categories of Living, Dining and Bedroom.


5 reasons to work with us:

  • Specialized in Vietnam. We have a strong and experienced team that are all based full time in Vietnam since 2008.

  • We constantly design and develop our own strong commercial product lines that you cannot find elsewhere.

  • We help you to develop and produce your own design (OEM).

  • We work closely with a carefully selected network of skilled and compliant partners factories.

  • Every single shipment is controlled both inline and before shipment. Everything is fully documented by our experienced Quality Control team.
  • HOW

    Our company is like a family. We have the word "Home" in our name. That’s because we do furniture, but also because we consider ourselves to be one big family, with family ethics and relationships ingrained into everything we do. We want the experience for our partners to be an enjoyable experience and we treat every project with care and respect.

    Our core values are DESIGN, PEOPLE and PARTNERSHIPS.

    We value DESIGN. As a design-driven company, we strive to keep our creativity high at all times to be able to produce exciting new designs every year.

    We value PEOPLE. Our team is our greatest asset, good quality service and products requires disciplined and skilled people with the right processes in place to manage all aspects of the business from ordering to quality control.

    We value PARTNERSHIPS. Our core business is based on strong, long term relationships with customers and partner factories.

    Some of our customers

    Typically our customers are furniture retailers, wholesalers, E-commerce companies… Our main markets are USA, EU and Asia Pacific.